Vons or Jons

Whilst in Los Angeles I have to eat. So I go food shopping at my local supermarket. However in Los Feliz I got very confused between two supermarkets here. Vons and Jons below you can see why. Not only do they sound the same - they also seem to share the same sign designer.

Vons

 Jons

In Britain is would be like Tesco having a store called Fresco or Iceland having a competitor called Viceland.


Anyway I believe Jons is the superior of the two so I decided to shop one week in Vons (very good) and the following week in Jons. Imagine my suprise when I found they were almost the same as Vons except of course for changing the one letter in their name. They had done this with all their products in store I guess to make sure no one could accuse them of copying Vons?